Graaff-Reinet Directory

5 Reasons to list your Business on a Local online Business Directory

If you’re still speculating whether an online Business Listing is worthwhile, our experience watching our member businesses witness an amazing ROIs has led us to conclude that the answer is ‘YES’. Millions of websites, thousands of online advertisements and hundreds of local competitors are making it impossible to launch a new business and gain instant popularity and customer base. One huge opportunity to gather instant visibility to your business is to list your products/services under a local online business directory. Remember the telephone directories and yellow pages of the 80’s? Well, online directories are pretty much the same but provide a wow-factor by reaching a specific set of target audience.

Reason #1 Let your neighbourhood know your Business. Having your business listed on such local directories will improve your market presence, increase site traffic. Online business directories provide enormous opportunities for users to perform advanced filtering to help them connect with businesses of their interest. This helps you connect with local customers and also build your business’ local visibility within the community.

Reason #2 Get Found by Focused Buyers. Local Business Directories allow their users to browse for specific businesses based on location, category, and service. This is extremely advantageous for small businesses since the buyers who are looking for specific service have already decided to buy but are looking for the best supplier/vendor. Listings with 100% profile completeness and accuracy in terms of contact details, business address, website, and photographs are preferred by such focused buyers.

Reason #3 Inexpensive Advertising Platform. Advertising your business on another website (business directory) is a win-win situation for both the parties. Hence, most business listings are free and are charged a reasonable amount for other packages such as featured business on the home page, etc. Hence, you can list your business on a local directory at a small budget and low-maintenance cost.

Reason #4 One-Stop Access to Business Contact Details. Online Directories provide an amazing platform for businesses to provide their most updated contact details to the visitors. Certain directories also provide a member dashboard to edit profile information whenever you want, which makes it easier to keep the profile updated. Instant access to contact information contributes to lead generation and increased ROIs.

Reason #5 Get Reviewed. Get Noticed. Online Business Directories enable visitors to review businesses with a detailed description. Certain directories also allow visitors to sort and filter businesses based on reviews and ratings. As much as negative reviews can affect your business, positive reviews on an online platform boost your rankings to a greater extent. Requesting reviews from your happy customers, coupled with effective review management on multiple platforms using advanced tools make it easier to stay ahead in the competition.

Here’s what you will achieve by listing your site on a local online business directory.

  • Enhanced market presence by listing on multiple local business directories.
  • Increased Customer Base through targeted user traffic.
  • Improved brand identity through word of mouth marketing.
  • Top search engine ranking via organic and inexpensive advertising.
  • Unlimited free site traffic through qualified inbound links.


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